Space Projects Ltd has completed Toyota's UK showroom retail 08/09 refresh programme. Commissioned by Toyota in 2008 to review, redesign and implement a new retail display system using the sub-structure of the old system, whilst keeping all centre open and trading, the operation was a massive undertaking on many levels.
The design solution tackled environmental issues face-on by re-utilizing almost all of the existing components and enveloping the existing structure in recycled plastic to create the new and exciting display structure.
Using creative point of sale and communication devices, Space Projects has devised a flexible method of identifying five differentiated lifestyle product zones within each showroom.
Illuminated totems provide satellite core for each zone, add colour, texture, light, excitement and order to the sales environment. These zonal statements are reinforced by the innovative use of colour and texture on graphic carriers around the vehicles.
Appointed lead design consultants / design guardians for Toyota (GB) Plc in 2001, and continuing this role to the present day, Space Projects' nationwide role addresses all aspects of Toyota's showroom design and project implementation within the UK from concept design of all new centres and interior brand development to the re-designing and refurbishment of all existing centres.
The success of Space Projects' design and implementation operation emanates from operating a tight team of designers and
consultants, all with a "total" all-round skill base. If designers can draw the scheme, they can project manage, cost control, and implement the process from start to finish. The approach closes possible gaps in communication between designer, other directly appointed consultants, main contractors, and suppliers. The result is a seamless process, delivering contracts on time and within budget.
Despite the rather large logistical issue of both stripping out and re-installing existing systems, the nationwide programme both started and completed on schedule.